In the world of web design, no two clients or cultures are the same. Over the past few years, I’ve had the privilege of working with incredible clients across three countries: Nigeria, Canada, and the United States. From solo entrepreneurs and coaches to brick-and-mortar businesses and influencers, every experience has taught me something new about communication, branding, conversion, and connection.
This post isn’t just about my journey, it’s about what you can expect when we work together, no matter where you are. If you’re a business owner, personal brand, or content creator looking for someone who “gets it,” then this behind-the-scenes look will show you how I approach every project with clarity, purpose, and heart.
Here are the biggest lessons I’ve learned and how they shape the way I work with clients like you.
1. Clear Communication Is More Important Than Fancy Tools
If there’s one universal truth in client work, it’s this: communication can make or break a project. Early on, I thought I needed complicated project management tools to look “professional.” But after working with clients in different countries and time zones, I’ve realized what really matters is clarity, not complexity.
Whether it’s through email, WhatsApp, Zoom, or shared Google Docs, I tailor my communication to match how my clients like to work. I provide regular updates, use plain language, and always outline next steps. This helps reduce misunderstandings and ensures we’re always on the same page.
I also give clients room to ask questions and give feedback at every step. Web design is a collaborative journey, not a one-way street. And when communication is clear, the project flows smoothly, timelines are met, and expectations are exceeded.
2. Cultural Context Shapes Design Decisions
What works in one country might not land the same way in another. One of the most valuable lessons I’ve learned is the importance of cultural sensitivity in design. From color choices and layout preferences to how people perceive trust, these details vary by location.
For example, Nigerian brands often prefer bold designs, vibrant colors, and direct calls to action. Canadian clients typically lean toward clean, minimal layouts with a calm, conversational tone. American audiences appreciate storytelling and strong social proof, testimonials, press features, and numbers that show results.
These cultural cues impact how I design websites that convert. I ask deep-dive questions during our discovery phase: Who’s your audience? What motivates them? What do they value most in a website? By adapting design to suit the client’s audience, I’m not just building something pretty, I’m building something powerful.
3. Simplicity Beats Overwhelm
Another big takeaway from working internationally? Most clients don’t want “fancy.” They want functional. No matter the country, my clients are busy people. They want a website that’s easy to manage, speaks directly to their audience, and doesn’t overwhelm them with bells and whistles.
That’s why I focus on building websites that are not only beautiful but easy to update. I use WordPress (my favorite platform) because it strikes the perfect balance between flexibility and simplicity. Clients can update text, change images, or add blog posts without needing a developer every time.
If you’re hiring me, you’re not just getting a designer, you’re getting someone who’ll help you avoid overwhelm and launch a site that works hard for your brand without being complicated to use.
4. Trust Is the Foundation, Especially Across Borders
When you’re working with someone in another country, trust becomes even more important. You can’t walk into their office. You might never meet in person. So, what builds confidence? It’s a mix of reliability, transparency, and results.
I learned early on to overcommunicate, provide clear documentation, and never leave a client wondering what’s going on. I also include case studies, past work examples, and testimonials to help new clients feel reassured. I’ve had clients in Canada hire me just from a cold email or LinkedIn message, because the way I presented my process made them feel safe and confident.
Trust isn’t just a soft skill, it’s a strategic asset. And I make sure to earn it at every step of the process.
5. Time Zones Don’t Have to Be a Problem
When I first started working across time zones, I thought it would be a major headache. But with the right systems in place, time differences can actually be an advantage.
For example, I often work while my Canadian or U.S. clients are asleep. This means they wake up to updates, completed tasks, or mockups ready for review. It creates a smooth rhythm where feedback happens in cycles, and we’re never stepping on each other’s toes.
I use tools like Calendly to schedule calls at convenient times and Google Docs for asynchronous collaboration. With clear deadlines and a transparent process, time zones become less of a barrier and more of a workflow advantage.
6. Everyone Values Results, But Defines Them Differently
Here’s something fascinating: results mean different things to different clients. For some, it’s a polished brand presence that impresses sponsors. For others, it’s a lead-generating homepage or a client-attracting service page.
That’s why I start every project with a discovery phase that identifies your goals. Are you trying to increase sales? Attract brand deals? Build credibility? Each outcome requires a different design strategy, copy structure, and page layout.
By defining success together, I ensure your website does exactly what you need it to do. No cookie-cutter templates, just custom work designed to meet your goals and grow your brand.
7. Personal Connection Makes the Process Better
One thing I’ve found across every country: People want to work with people, not robots. I don’t hide behind jargon or overly corporate language. I keep it real. I check in with how you’re feeling. I send voice notes. I celebrate your wins. I make sure this process feels like we’re on the same team.
When you work with me, you’re not just getting a designer, you’re getting a partner. Someone who cares about your mission and wants your website to feel like a digital extension of your heart, your work, and your brand.
This human connection is what makes the design process fun, not stressful. And it’s what turns clients into collaborators, and often, into friends.
8. Your Website Should Be Built to Grow With You
The final and maybe most important lesson I’ve learned is this: Your website isn’t just a launchpad. It’s a living asset. A good site should evolve with your business. That’s why I build every website with scalability in mind.
If you start with just a few services today, you should be able to add a course, a blog, a podcast, or a booking system tomorrow without a full redesign. Whether you’re just starting out or already scaling, I’ll make sure your site supports your next level.
And when it’s time to grow? I’m still here. Many of my clients come back for new updates, extra pages, or optimization strategies because they know I understand their vision and their brand.
Ready to Work with a Web Designer Who Gets It?
Working with me isn’t just about design, it’s about strategy, clarity, and building something that reflects you. Whether you’re in Lagos, Vancouver, or Dallas, I bring a human-first, results-driven approach to every project.
Here’s what you can expect:
✅ A simple, transparent process
✅ A custom website tailored to your goals
✅ A collaborative experience grounded in trust
✅ A designer who brings international perspective and local insight
If you’re ready to build a brand online, not just a website then let’s chat. I’d love to help bring your vision to life and create something that doesn’t just look good but drives results across borders.
