Looking to land brand deals? We are in the era of influencers and creators, where opportunities often come and go in DMs, there’s one overlooked asset that can quietly work behind the scenes to land you brand deals while you sleep, your website. More specifically, one strategic page on your site can be the key to securing high-paying partnerships, standing out from the crowd, and being taken seriously by brands.
Whether you’re a nano-influencer or have hundreds of thousands of followers, a single, optimized page on your website, usually a “Work With Me” or Media Kit page, can help position you as a professional, not just another content creator. This blog post will show you exactly how to use that one page to transform passive brand interest into real, consistent deals.
1. Why You Need More Than Just Social Media
Relying solely on social media to land brand deals is like fishing with one line in the ocean. Sure, you might catch something, but you’re leaving too much to chance. A website, especially a dedicated brand collaboration page, gives you a powerful way to control the narrative.
On Instagram or TikTok, your bio space is limited. Brands scroll your content, but they often don’t get a full picture of what you offer, how you work, or why you’re the right partner. With a dedicated page on your site, you can lay out your strengths, show results, and answer the unspoken question every brand is asking: “What’s in it for us?”
A website also adds professionalism. Think about it, would a brand prefer reaching out to someone whose only link is a Linktree, or someone who has a well-designed page that says, “Here’s how I work with brands, what I’ve done, and how you can contact me”? The latter wins, every time.
READ: How to Write an About Page That Turns Visitors Into Best Clients (Step-by-Step Guide)
Having your own domain also gives you long-term leverage. Social media platforms come and go (remember Vine?), but your website is yours forever. Brands take you more seriously when you treat your platform like a business, not just a hobby.
2. What Is a “Work With Me” or Brand Collaboration Page?
A “Work With Me” page is a dedicated section of your website that communicates your services to potential collaborators, sponsors, and brand reps. It acts like a resume, portfolio, and sales page, all rolled into one.
This is where you showcase:
- What types of collaborations you offer (e.g., sponsored posts, UGC, affiliate campaigns)
- Your audience insights and stats (reach, engagement, demographics)
- Previous brand work, testimonials, or case studies
- Clear calls-to-action to start the conversation
Unlike your Instagram feed, this page is built to convert interest into inquiry. Brands want clear, easy-to-navigate information when they visit a creator’s site. They don’t want to dig through highlights or scroll 100 Reels to see if you’re a good fit.
When well-written and strategically designed, this one page can do the heavy lifting of pitching for you, making it easier for brands to say yes.
3. The Essential Elements Your Page Must Include
So, what exactly should go on your “Work With Me” or brand collaboration page? Let’s break down the must-have sections that boost credibility and lead to real brand deals.
A Strong Introduction
Start with a short but impactful headline and intro that clearly states you’re open to collaborations. For example:
“I help brands connect with [your niche audience] through authentic content that drives results.”
Keep it client-centered. Use language that focuses on how you help brands, not just what you like doing.
Audience Stats and Demographics
Brands want numbers. Share your up-to-date stats like:
- Follower count (Instagram, TikTok, YouTube, etc.)
- Engagement rates
- Average reach/views per post or story
- Top audience locations, gender split, and age
Use graphics or icons to make this data easy to digest. Tools like Canva make it easy to design a clean stats section.
Services and Offerings
List the types of collaborations you’re available for:
- Sponsored content (Instagram posts, Reels, Stories)
- Blog reviews or features
- Unboxing videos or YouTube integrations
- Giveaways
- User-generated content
- Affiliate partnerships
Each service should have a short explanation of what’s included and why it benefits the brand.
Social Proof and Past Brand Work
If you’ve worked with brands before, even small ones, show it off here. Use logos, testimonials, or a case study section to prove your value.
No brand work yet? Include examples of content you’ve created that could look like sponsored work. Your goal is to show that you’re brand-ready.
Call to Action (CTA)
End the page with a clear and compelling CTA like:
“Ready to collaborate? Get in touch today, I’d love to bring your product to life.”
Include a contact form, direct email link, or both. The easier you make it for brands to contact you, the better.
4. How to Make It Visually Appealing and On-Brand
Content matters, but design builds trust. Your “Work With Me” page should match the look and feel of your personal brand. A cluttered or unprofessional page can kill interest fast, even if your stats are great.
Use your brand colors, clean fonts, and plenty of white space. Organize your content into sections with headers. Use icons, photos, and even short videos to break up the text.
Pro tip: Add behind-the-scenes photos, Reels screenshots, or carousel examples to show what brands can expect from working with you.
Also, keep mobile users in mind. A large chunk of brand reps will be checking your page on their phones. Make sure everything is responsive and easy to click.
5. How This Page Helps You Get Discovered and Chosen
You might be thinking: “Okay, cool. But how does this actually land me deals?”
Here’s how this one page acts like your secret weapon:
- SEO Visibility: If you optimize this page with keywords like “[Your niche] influencer for hire” or “sponsored post rates,” brands can find you through Google.
- Pitching Tool: Include this page link in your bio or email pitches. Instead of explaining everything, you can just say: “Here’s how I work with brands.”
- Professional Impression: When brands vet creators, they look beyond your feed. A dedicated page shows you’re not just “trying this out”, you’re running a real business.
- Lead Capture: Add a simple contact form or link to a media kit download. Now, your site collects leads while you focus on content.
This isn’t about waiting for opportunities, it’s about creating a system where brands come to you ready to talk.
6. SEO Tips to Make This Page Work for You
Let’s not forget the SEO piece. You can make your collaboration page discoverable with the right keywords and structure.
Here’s what to include:
- Page title: “Work With Me | [Your Name]” or “Collaborate With [Your Name]”
- URL: www.yoursite.com/work-with-me
- Keywords in H1 and H2 headers: e.g., “Influencer Collaborations,” “Brand Partnerships,” “Sponsored Content Opportunities”
- Image alt tags: Include keywords in the alt text of your photos and graphics
- Meta description: Write a 150–160 character description with a CTA like “Looking to collaborate with a content creator who gets results?”
Also, update this page regularly. Google favors fresh content, and brands appreciate up-to-date stats.
7. Real Examples of How Creators Are Using This Strategy
Still skeptical? Many full-time creators have used their “Work With Me” or media kit pages to turn curiosity into consistent income.
For example:
- A wellness influencer added a “Brand Collaborations” page and started getting inbound offers from supplement companies.
- A fashion blogger linked her media kit page in her Instagram bio and saw a 2x increase in brand inquiries.
- A travel creator used her collaboration page to pitch a hotel brand, and landed a free 5-day stay in exchange for content.
The common thread? They made it easy for brands to say yes. Your content draws them in. Your website seals the deal.
Final Thoughts: Start With Just One Page
If building an entire influencer website feels overwhelming, start with this one page. It’s small but mighty, and can be the difference between being overlooked and being overbooked.
To recap, here’s what your brand deal–attracting page needs:
- Clear intro + client-focused messaging
- Stats and audience demographics
- Breakdown of services
- Proof of past collaborations
- A clean, clickable CTA
- Professional, on-brand design
- SEO-friendly structure
When done right, this page works while you’re sleeping, posting, or creating. It’s your silent pitch deck, ready to convert interest into opportunity, 24/7.
Want a Custom “Work With Me” Page That Sells?
If you’re serious about landing brand deals, I can help you design a stunning, high-converting collaboration page that shows off your brand, and gets results.
