Influencers today are more than just content creators they’re personal brands, businesses, and media empires rolled into one. A social media presence alone isn’t enough anymore. To maximize income and build long-term influence, you need a personal website. But the big question is: Which platform should you build it on?
In this post, we compare WordPress, Wix, and Squarespace three of the most popular website platforms for influencers. From design flexibility and SEO to monetization and control, we’ll break down how each performs. By the end, you’ll see why WordPress remains the best choice for serious influencers in 2025.
1. Ease of Use: Wix & Squarespace Win for Beginners
Let’s face it influencers aren’t web developers. You want to set up a site quickly and make it look good without coding. Both Wix and Squarespace shine in this category.
Wix offers a drag-and-drop builder that’s incredibly intuitive. You can move elements around like puzzle pieces, which makes customization feel easy and visual. It’s perfect for those who want to get online fast without worrying about tech jargon
READ: Behind the Scenes: How I Build Websites That Grow Brands
Squarespace also offers beautiful pre-designed templates with a streamlined editor. You won’t have as much freedom as Wix, but the platform is polished, clean, and consistent. For influencers who value aesthetics, Squarespace is a strong starter option.
WordPress, on the other hand, has a steeper learning curve. While you can use drag-and-drop builders like Elementor or Divi, setting up WordPress requires choosing a host, installing themes/plugins, and understanding some basics of site management. However, the slight complexity pays off big time later in flexibility and control.
2. Design Flexibility: WordPress Offers Ultimate Freedom
Your website should reflect your personal brand. It should look unique not like a carbon copy of someone else’s site. This is where WordPress dominates.
With WordPress, you have access to thousands of themes and page builders that let you create any look you want. Unlike Wix and Squarespace, you’re not limited to a small library of templates. Want a portfolio-style homepage with video backgrounds and custom fonts? Easy. Want a landing page optimized for email signups and sales? No problem.
Wix and Squarespace offer decent design tools, but they come with restrictions. You’re working within a “walled garden.” For instance, changing templates on Squarespace requires starting from scratch. And while Wix lets you customize freely, its code structure can become messy hurting performance.
In 2025, having a brand-forward, completely custom website is key for standing out and WordPress gives you total control over every pixel.
3. SEO Capabilities: WordPress Leads the Pack
If you want your content to rank on Google and drive organic traffic, your website must be optimized for SEO. This is an area where WordPress clearly outperforms Wix and Squarespace.
WordPress has powerful SEO plugins like Yoast SEO and Rank Math, which give you full control over metadata, sitemaps, schema markup, and more. It’s built with clean code and allows you to tweak technical settings for maximum performance.
Wix has made big improvements in SEO over the past few years, but its flexibility is still limited. You can change basic SEO settings, but you can’t fine-tune things like redirects, custom schema, or advanced caching without jumping through hoops.
Squarespace handles basic SEO well but lacks the depth and flexibility WordPress offers. Customization is limited, and you’re stuck with the built-in tools the platform provides.
For influencers who want long-term discoverability especially bloggers, YouTubers, or podcasters WordPress gives the best chance to grow organically and dominate search results.
4. Monetization: WordPress Is Built for Business
Turning your followers into paying customers, clients, or subscribers is where a website really starts to pay off. WordPress offers more ways to monetize your site than any other platform.
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With WordPress, you can:
- Sell products or merch via WooCommerce
- Create and sell courses with LearnDash or TutorLMS
- Offer exclusive content or memberships with MemberPress
- Accept donations or tips with GiveWP
- Run affiliate marketing using built-in tracking tools
Wix and Squarespace offer eCommerce capabilities, but they’re limited compared to WordPress. You’re tied to their payment processors, and functionality like digital product delivery or advanced memberships is often restricted or expensive.
If you’re an influencer planning to grow your business, create passive income, or launch multiple revenue streams, WordPress gives you the best infrastructure to scale.
5. Platform Control and Ownership: WordPress Is Open-Source
One thing many influencers overlook is ownership. When you build your website on WordPress, you’re using open-source software on a hosting platform you control. You own everything your content, your design, your database.
With Wix and Squarespace, your site lives on their servers. You’re renting space in someone else’s house. If you ever want to migrate or customize deeply, you’ll face limitations or extra costs. Worse, if the platform changes pricing or policies, you have little say.
WordPress gives you true digital independence. You can move to another host, add any feature, or export your entire site with ease. For influencers who treat their brand like a business, this level of control is invaluable.
6. Third-Party Integration: WordPress Has No Limits
Influencers rely on tools: Instagram feeds, email marketing, CRM platforms, booking tools, affiliate links, and analytics. WordPress integrates with virtually everything.
Whether you’re using Mailchimp, ConvertKit, Zapier, Notion, Calendly, or Shopify WordPress plugins and APIs make integration seamless. You can build custom workflows, pop-ups, and funnels with tools like Elementor, FluentCRM, or WPForms.
Squarespace and Wix support some third-party apps, but you’re limited to what’s available in their app marketplace. Custom integrations are tough or impossible without developer help.
If you want a site that grows with your tech stack, WordPress gives you the freedom to build exactly what you need.
7. Pricing & Long-Term Value: WordPress Wins on Flexibility
Let’s talk money. On the surface, Wix and Squarespace look affordable plans start around $12 to $18/month. But these prices come with limitations like storage caps, fewer customization options, and extra fees for eCommerce.
WordPress itself is free. You pay for hosting (about $3–$10/month) and maybe a theme or plugins, depending on your goals. The upside? You only pay for what you need, and there’s no forced pricing tiers based on traffic or features.
Over time, WordPress offers more value and scalability. You can grow from a blog to a full-fledged business website without switching platforms or paying sky-high monthly fees.
8. Community Support and Resources: WordPress Has the Largest Ecosystem
Getting stuck is part of the journey, especially when building your first site. WordPress has the largest community of developers, designers, and creators worldwide. That means you’ll always find tutorials, forums, Facebook groups, and YouTube videos to help.
Wix and Squarespace have support centers, but their communities are smaller and more limited in scope. If you want full creative and technical freedom and a robust support system WordPress is unmatched.
Plus, if you ever want to hire a freelancer, WordPress professionals are everywhere, with a range of options to fit your budget.
Final Verdict: Why WordPress Is the Best Platform for Influencers in 2025
| Feature | WordPress ✅ | Wix ⚠️ | Squarespace ⚠️ |
|---|---|---|---|
| Design Flexibility | Unlimited | Medium | Medium |
| SEO Tools | Advanced | Basic | Basic |
| Monetization Options | Multiple | Limited | Limited |
| Platform Control | Full | Limited | Limited |
| Third-Party Tools | Seamless | Some | Some |
| Community & Support | Massive | Medium | Medium |
While Wix and Squarespace are decent platforms for beginners who just want a basic site, WordPress is the best long-term platform for influencers who want full control, better SEO, and serious business growth.
If you’re building a personal brand that lasts, investing in WordPress is the smartest move you can make.
